“If you are a country today, or a company in particular, you would never think of not investing in India. You would never think of not investing in China. So why perhaps are you not thinking of investing in women?”
In a recent interview, the BBC Business Daily asks Beth Brooke of Ernst & Young whether women’s economic engagment may be the key to global economic recovery.
She explains that, as The Third Billion suggests, women may be the next biggest emerging market.
“There isn’t a day that goes by that you don’t read the front page of the newspaper and read about the calls for growth. We need growth. Every economy, every country, every company needs growth….And, I always look for the follow-on: well why don’t we invest in women? It’s one of the largest untapped economic potential engines that we have.”
Is it possible that women in the workforce could restore global economic health? Listen to the entire interview (starting at 5:42) and let us hear your thoughts.
Want to do more? Sign our Third Billion petition to the G20 before its summit in Mexico this June, which calls for a broad-based commitment to the financial inclusion of women at all levels of finance and development.